Sneha had been working at a mid-size agency for 4 years. She was talented but invisible in the design community — her work wasn't showcased anywhere that mattered.
She spent a weekend building her portfolio with case studies for her 6 best projects, including detailed process documentation, before-and-after comparisons, and metrics like "reduced user drop-off by 34%". She chose a bold magenta accent theme that reflected her creative personality.
She shared it on LinkedIn and Design Twitter. Within 2 weeks, Zomato's Design Head messaged her directly asking if she was open to conversations. She joined their design team at a salary 65% higher than her agency pay.